Facebook: the quick start guide

Facebook pages are free and relatively simple to create. They will be the main focal point for your business on Facebook. They open up a whole world of new opportunity to build your brand, develop relationship with existing customers and help seek out new ones, no matter what kind of business or organisation you run.

Before we get started with creating a Facebook page, it’s good to start thinking about the reasons why your business may want to Facebook page.

Facebook was launched in February 2004 and had 1 million active users by December 2004.  That’s under a year to get 1 million users.  Now it has over 1.4 billion users and in Europe 223 million + people on Facebook.

Facebook users are 53% female and 47% male. The highest traffic occurs at midweek between 1 to 3 p.m. the best way to learn how to use Facebook is, believe or not, to use Facebook.

In this section, I’ll explain how to setup a business organisation page 100% accurately, what the lingo might be, that you’re going to encounter and what does it mean to you, an introduction to your page and also Facebook groups and events specifically for use with your business.

You must have a personal Facebook account in order to administer your pages that you create. At a later date, you can add other people to the page so they can also make changes but for now, the page you create, will belong to you.

The Beginning creation process take yourself on over to https://facebook.com/pages/create .

Once you are there, you’ll be prompted to create a category for your business. Depending on what category of page you want to create will depend on what the next options are.

For example, if you’re simply creating a Facebook page for your overall company organisation or institution, all you’re asked to do is to choose a subcategory and then to name your Facebook page, and you’ve got to agree with the terms of conditions.

But if you’re creating a local business or place page, you’re going to be asked to fill out a few more bits of information. The same goes for an artist page, it’s a lot more limited, entertainment, cause or community, or brand or product.

When naming your Facebook page, you can’t use terms or phrases that may be abusive or used in proper capitalisation, that means random capitals or your name by the page being in all capitals.

You also can’t use the word Facebook in page titles.

Once you have chosen your Facebook page name and the category you now continue to the next page.

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Facebook are going to request a bit more information about us.  You are going to be prompted to provide a description of your organisation, may be a link to a website or Twitter and any other additional questions to make sure you’re not fake or pretending to be somebody else.

Writing your “about section” or “description” should be a relative painless process. Even in the case that is of course difficult to write about yourself sometimes. This small blurb of information, will tell users that land on your page what you’re all about.

The best page descriptions are very succinct but descriptive, meaning keep it brief but interesting. You need to stand out in the crowd, remember how many users are on Facebook and how many different pages are around? Try write something engagement.

I read one article not so long back that a copywriter actually hires comedians to help write their social media bios and tweets.

The next step that you can go onto is adding a profile photo to your page. You can either upload your ready made logo or you can talk to your graphic designer or whoever provides imagery of your business to provide this, you will also have a handy profile branding PDF guide in the download section to help teach you what makes the perfect profile photo.

But as a top line advice, the photo Facebook is prompting you for this stage, is the picture that appears on your page and unlike Facebook personal page, is generally this is a company logo or a photo of the product.

The next two steps consist of adding your page as a favourite and this just basically means when you land on your Facebook home page you can easily navigate back to that page in the future.

The final step is defining a preferred page audience for your Facebook page.

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This is basically given Facebook a bit more information on who your target market is so they can start to filter who sees your page and also it helps when creating adverts in the future.

At this point, you just created your Facebook page but try not get too excited. It isn’t time to invite everybody onto your Facebook page yet as it isn’t the right time to invite everbody to your Facebook page.

I’m going to challenge you to think more strategically. First off, you will need your page filled with content.  Imagine walking into an art gallery with empty walls, no one would like, even your best friend.

Once you have your content, you then want to start inviting your brand advocates to start engaging. I’m going to talk about brand advocates in the future. Once your page starts to have some interactions then you can slowly start to invite more fans and contacts.  Once that content and interaction rate has built up, they’ll see a more interesting page and they’ll see that it’s a buzzing hub. From that point, you’ll be able to put everything you’ve learnt from this course into practice.

Let’s dig a little bit deeper into Facebook pages. We know that Facebook is a phenomenal way to reach out to people and expanding enterprise organisation. The features that Facebook pages carry to aid one’s trade is both simple reputable and well received.   It’s tried and tested.

On the surface, the visage in Facebook that allows businesses to thrive features such as pages, groups and events.

The Facebook pages feature continues to improve as Facebook offer businesses more engaging ways to interact with their fans and followers.

Firstly, when somebody lands on a Facebook page they are presented with the cover photo.

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This is like a billboard for your organisation and it can contain what you want and what impression you want to give to people when they land on your Facebook page. It can be used to showcase products, it can be used to reinforce your branding or even can be used to push out campaigns that people see when they land on your page.

The Facebook page provides you with a vast space with different options to pull out information about your enterprise organisation. This particular area is called the timeline and comprehending the way Facebook time works, ensures a gripping control over display of your company’s or organisations activities.

A timeline is like a scrapbook of all of your company’s progress from scratch to the state is now.  Put in the form of announcement’s pursuits photos, videos, responses and feedback and occasional bloopers of future events and things to look forward to.

The timeline is essentially the wall of web content of your business where you are the main contributor and your clients customers or prospects are your sub-contributors.

To understand how the time works is to understand that interesting tricks the timeline can do.  These tricks include pinning, highlighting, milestones review and privacy to help mobilise your business into a more appealing direction.

Let’s starts off with “pinning” a post. Pinning a post basically takes a piece of content that you’ve posted your timeline and it always keeps it at the top of that page.  Any post that you create from that point on, will go below this post.

To pin and unpin a post is relatively simple, click your mouse over to the post, at the top right corner where you’ll the arrow.

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When you can see the icon there, means that you’ve already pinned this post. To unpin it, simply click on the icon and unpin from top.

Another feature is the “highlight”. When there is lots and lots of content on the page and people skip between the months, they will instantly and first see the highlighted pieces of content.

To highlight a piece of content, you take a mouse to the piece of content want to highlight, click on arrow and click highlight.

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Next topic, “milestone”.  You can choose to add milestones to your page such as when your page was created or significant milestones in your company’s history.  you may find that when you go to create a milestone it won’t let you create one past the date the page was created.

it’s really simple to change this all we need to do, is go to the “about” section of our Facebook page, then we go to page info and you can see we have “start info”

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By clicking on it, we can specify the start date. Now we can begin to build this out so we can add things like when we introduce new products, when we hit company milestones such as one millionth customer and so on.

It’s a very useful feature to illustrate in your company’s history and give your followers are real insight into what you’re on about.

Before we finish off this introductory lecture on Facebook I will bring your attention to two other features that you probably going to hear about as we move forward.

We do go into these a lot more detail further on in the course but I was going to give you a quick overview of what they are. Both of these features complement Facebook pages rather than replace them. in the past I’ve seen people use both of these features to replace the function of Facebook pages but these features work better when they’re complimenting a Facebook page rather than replacing it.

The first one is a Facebook group.  A Facebook group brings together a group of people. With Facebook pages you are the master of the content, you create, your timeline, you decide what content goes on it, people can comment on the posts and that creates engagement and community, and they can also post to the Facebook wall but these posts won’t be seen as much or as prominent as the Facebook page timeline.

With groups is very much a level playing field between the owners of the manager of the groups and the people who are invited or who are participants in the group.  It allows much more as a two-way conversation.

Facebook groups can be used for lots of different ways of business. We going to this a lot more detail in later on in the course.

Next up is Facebook Events.  This feature in Facebook it’s like an engine that acts as an invitation card that comes with a virtual post service.  As the host of an event, you can up for many different ways to furbish this invitation card before sending it out.

The flexibility that Facebook has provided in the event tools, allows easy modification and it also allows quick mass notifying of the event. This is a time and response effective way to promote events your company is holding. The bonus feature of this tool is that, invitations can even be extended into groups so if your business page has a group to a company or many groups, then the events you create can be extended to your prospects in the group as well. This might not seem like an amazing feature but as we go through later on we’ll see why this is quite cool.

You should now have the right understanding of the basics on how to create a Facebook business page for your business organisation that accurately represents your company.