Fundamental skills in Digital Marketing
Before you start Digital Marketing for any client, it is important to answer the following questions first:
- Who is your client?
- What problem of your client, you are going to solve?
- How your approach is going to be successful?
Step 1: Create Client Profile
Clients need to introduce themselves so you can understand them better. What they are going to achieve is not enough. You need to get in personal level with them and get to know them.
Questions below is a start point for you.
Name, Age, Location, Goal, Detailed Problem, Previous Attempts to solve the problem.
Step 2: Market Search
With the Client’s Identity, you will be more focused and easily discover the best solutions.
After obtaining basic Identity Information, you need to gather Identity Data.
Common places to obtain such data are listed below:
- Online Marketplaces and Reviews
- Online Surveys
- Google Analytics
- YouTube Analytics
- Just Ask!
- Facebook Insight
Step 3: Identify A Unique Solution
You need to find the best solution based on Identity Data.
Always know that feedbacks are golden.
Step 4: Experimentation on Hypothesis
Based on the feedbacks create a hypothesis on what have the most impact on your solutions. Test your hypothesis before spending too much time on Detailed Solutions.
Step 5: Documentation
Always document ALL ACTIVITIES. Create an Excel Sheet at least and documents everything regarding your project.
Step 6: Analyze
Analyze what you found and find the solution that is working. Focus on that solution ONLY.
To summarize, never start a Marketing Blindly. Research and Client Profile is the most important of ANY project.
Projects are different, problems are different and therefore, their solutions are different.